A Domain is a Canvas

What is a domain?

A domain starts out as a blank canvas. Probably like an architect sees an empty plot of land at a specific address in an existing neighborhood.

A website is like a house or a business built on that land.

A domain’s “neighbors” are other similar domain names, and also those websites returned by search engines by typing in those (or related) words.

So for example, a Google search for “every american” shows the current virtual neighborhood for this domain. Like any other neighborhood, the nearby properties (domains and websites) are always changing.